CNN was second with 10.7 million households, followed by the broadcast networks: NBC (8.2 million), ABC (7.9 million), and CBS (6.3 million). The other cable news net, MSNBC, came in sixth overall, with 5.1 million households during primetime.
Other highlights from Samba’s primetime election night study include:
High/low income split with cable and broadcast: The highest income households and older households over-indexed on PBS, MSNBC, CNN, and Fox News, while lower-income households and younger households over-indexed on the broadcast networks.Where do battleground states turn? The three big states that remain up for grabs, Wisconsin, Michigan, and Pennsylvania had differing patterns for primetime tune in:
DC, Northeast turn to liberal MSNBC: DC massively over indexed on MSNBC (+143 per cent), as did many northeastern states (RI +56 per cent, NY +47 per cent, Maryland +39 per cent, Maine +31 per cent).
Alabama loves Fox News: The state over-indexed the most for the cable network, at +31 per cent. And while DC over-indexed the highest for MSNBC, it under-indexed the most for Fox News (-40 per cent).