Playground TV streaming service for multilingual kids
November 5, 2020
Playground TV is launching a dedicated multilingual kids streaming service featuring a wide range of content for children aged two to nine years.
Developed to help kids to discover safe, engaging video content in their native language, wherever they are in the world, the service launches initially with 14 animated channels in French, Spanish, English, Hindi, Mandarin and Persian.
The service will be free of charge to viewers, and supported by carefully selected adverts, with a subscription service to follow, which will provide personalised features such as the ability to follow specific channels, create a playlist, and remove the adverts.
“Accessing kids’ channels outside of the country of origin is often difficult, and this presents a challenge.” says Daniel Nordberg, Playground TV founder. “We know that language plays a crucial role in pre-school kids’ development, and for parents with a different native language than the country they live in, it is particularly important to find ways to connect children with their cultural heritage.”
Playground has partnered with Cosmos Maya for Indian content via its Wow Kidz channel in addition to more than 10 other streamed content channels in different languages. The service will initially have more than 100 series and 5,000 episodes with more shows to follow.
Anish Mehta, CEO of Cosmos-Maya the corporate owner of channel Wow Kidz, added “The Indian animation sector has been producing a wealth of content which has been travelling worldwide. The partnership with Playground TV’s new streaming service represents an exciting opportunity to deliver our bestselling content titles in multiple languages, including Hindi to a global audience.”
The service will first launch on iOS, Android and web starting in the UK and then rolling out to selected countries in Europe followed by a US launch late 2020/early 2021.