Canal+ Group, the French media company, continues to innovate the digital experience around premier content. Today, the company has announced a new partnership with LiveLike, choosing its audience engagement platform to bring its mobile and online viewers a new level of interactivity.
Starting with live soccer coverage on the Ligue 1 Uber Eats match Paris Saint-Germain v. Rennes this Saturday (Nov. 7), LiveLike’s suite of audience engagement features will be incorporated directly into the myCANAL platform. Viewers of the PSG v Rennes match will have the opportunity to engage while watching live broadcast, using polls, quizzes, predictions, and alerts, with more to come.
Canal+ has built strong connections with viewers, particularly through its ‘Mode Expert’ on the myCanal App. With the seamless integration of Livelike’s best-in-class suite of interactive features into myCanal alongside live soccer coverage, Canal+ targets to bring even more social viewing to its platform in the future.
This marks the latest integration of LiveLike’s new audience engagement suite, with Canal+ joining other recently announced partnerships with Turner Sports, Sky Sports and FloSports. LiveLike’s technology, via API and/or SDK, are also being used around the world to enhance social viewing experiences for news and entertainment programming.
Samuel Westberg, LiveLike Chief Commercial Officer: “Having grown up in France both watching and playing soccer, it is an honor to have Canal+ as our first partner in the country. They were amongst the first European broadcasters to believe and invest in digital and their app is second to none on the continent. We are thrilled that they trust us to power the next phase of their audience engagement strategy.”