Advanced Television

Study: US connected TV ad impressions up 55% YoY

November 11, 2020

Innovid, the advertising and analytics platform built for television, has announced the autumn 2020 edition of its US Video Benchmarks Report, which offers a view of video advertising data. The study found that connected TV (CTV) ad impressions grew 55 per cent year-over-year. Additionally, when compared to mobile and desktop, CTV is

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Categories: Advertising, Articles, Connected TV, Markets, OTT, Research