Advanced Television

Forecast: AR/VR to deliver strong growth through 2024

November 18, 2020

Worldwide spending on augmented reality and virtual reality (AR/VR) is forecast to accelerate out of the pandemic, growing from just over $12.0 billion in 2020 to $72.8 billion in 2024. According to the International Data Corporation (IDC) Worldwide Augmented and Virtual Reality Spending Guide, the five-year compound annual growth rate (CAGR) for AR/VR spending will be 54.0 per cent.

“2020 has become a major turning point where enterprises and organisations across all verticals are embracing the unarticulated need for augmented, mixed, and virtual reality,” notes Stacey Soohoo, research manager, Customer Insights & Analysis at IDC. “Although disruptions caused by the pandemic have interrupted businesses’ supply chains and forced businesses and consumers to take a cautious approach to spending, with many industries facing labour shortages, workplace restrictions due to COVID-19, and a need to improve operational inefficiencies, many enterprises are realising a different set of ingredients are needed to succeed. Training continues to be a leading use case for augmented/virtual reality adoption, as enterprises continue to focus on knowledge capture and transfer initiatives. In addition, managing face-to-face interactions and touch points in and out of the physical workplace are just as essential; ranging from virtual property tours to retail showcasing, organisations are adopting AR/VR to create a personalised, immersive customer experience. Many enterprises are making necessary investments to address needs that outlive ones brought on by the pandemic, and for many, the adoption of AR/VR is just the tip of the iceberg.”

The commercial use cases that are forecast to receive the largest investments in 2024 are training ($4.1 billion), industrial maintenance ($4.1 billion), and retail showcasing ($2.7 billion). In comparison, the three consumer use cases for AR/VR (VR gaming, VR video/feature viewing, and AR gaming) are expected to see combined spending of $17.6 billion in 2024. The use cases that will see the fastest spending growth over the forecast period are internal videography and logistics and package delivery management with CAGRs of 101.0 per cent and 100.5 per cent respectively. Seven other use cases are forecast to have five-year CAGRs of 90 per cent or more.

While commercial spending will continue to trail consumer spending for the total AR/VR market, much of the growth in AR/VR spending will be driven by investments from the commercial and public sectors. The strongest spending growth over the forecast period will come from the banking (126.7 per cent CAGR) and securities and investment services (106.1 per cent CAGR) industries, followed closely by federal/central government (102.5 per cent CAGR). Consumer spending is expected to see a 34.1 per cent CAGR over the five-year forecast period. Retail will deliver the largest commercial investment at $7.3 billion in 2024, while discrete and process manufacturing will see spending levels of $5.9 billion and $5.1 billion, respectively.

“We’ve seen a huge uptick in commercial interest in both virtual and augmented reality driven by the pandemic,” advises Tom Mainelli, group vice president, Devices and Consumer Research at IDC. “Organisations of all sizes are leveraging the technologies to capture and transfer knowledge between experienced and new employees, enhance and streamline field operations, and increase collaboration among frontline workers.”

From a technology perspective, host devices and viewers will account for around two thirds of all AR/VR spending by 2024, declining in share as software and services gain momentum. Software will account for almost a quarter of all spending while consulting services and systems integration services will see strong growth with five-year CAGRs of 77.3 per cent and 90.7 per cent.

On a geographic basis, China will see the largest AR/VR spending totals throughout the forecast, although its share of the worldwide total will decline from more than 50 per cent in 2020 to just over 36 per cent in 2024. The United States will be the second largest region for AR/VR spending and will draw close to China by the end of the forecast thanks to a CAGR of 75.1 per cent. Western Europe will also make significant gains with a CAGR of 72.8 per cent.


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