Nordic Entertainment Group (NENT Group), the Nordic streaming company, has acquired the exclusive rights to show the 2023 FIFA Women’s World Cup in Sweden, Norway and Denmark. NENT Group will show every match from the tournament on its Viaplay streaming service, with selected matches available on its free-TV channels.
Australia and New Zealand will host the expanded competition featuring 32 teams and 64 games (compared with 24 teams and 52 games in 2019), with the US seeking to claim a record third consecutive world title. The tournament will take place over five weeks in July and August.
Anders Jensen, NENT Group President and CEO, commented: “We have one of the world’s most significant sports rights portfolios but 80 per cent of our broadcasts cover male sport. This needs to change. I’m therefore extra happy about today’s announcement. Every year, we show over 100 live matches from the biggest women’s football leagues on Viaplay, and adding the FIFA Women’s World Cup shows our long-term commitment to developing the game. This will be the biggest showpiece in the history of women’s football so far. Our extensive coverage will push boundaries, reach new audiences and inspire the next generation of local superstars.”
Pernille Harder, UEFA Women’s Player of the Year 2020: “It’s great to see NENT Group’s commitment to women’s football. In addition to French, German and English club football they will now also show the World Cup in 2023 which looks like it will be the greatest event ever in women’s football. I’m very much looking forward to participating in the championships, which I really hope and believe Denmark will qualify for. The summer of 2023 will be a great showpiece for women’s football.”