Samba TV, a global plater in television data and omniscreen measurement, has announced the widespread adoption of its Analytics Dashboard following a successful beta programme. The dashboard’s full analytics suite for campaign reporting and forecasting provides advertisers with accurate TV data, allowing them to optimise campaigns and maximise ROI across TV, Connected TV (CTV), and digital advertising.
“Advertisers have been operating for far too long without omni-screen measurement to precisely identify how linear TV, CTV, and digital media can be measured and optimised individually and holistically,” said Samba TV Co-founder and CEO Ashwin Navin. “Given how critical TV and video are for brand building and conversion, our Analytics Dashboard is an essential tool for any major marketing organisation providing immediate access and visibility into daily insights on how campaigns are performing.”
Following a beta programme that began in July 2020, the Samba Analytics Dashboard is now being leveraged by leading Fortune 500 clients across categories like entertainment, CPG, and e-commerce, among others. These top performing brands trust in Samba TV’s scale and depth of omni-screen analytics to provide insights across Reach and Frequency, Online Conversions, and Tune-in Conversions.
“The Samba TV dashboard makes our cross-functional teams feel like they’re active participants in our media planning and in-flight campaign optimisation conversations,” added Anheuser-Busch Digital Media Manager Jackie Northacker. “It creates space for our colleagues to dig into the data and understand the thought strategy of our media buys and how their brand messaging is reaching our consumers every single day.”