Discovery, Radio France signs Olympic Games deal
December 7, 2020
Radio France has been announced as the Official Radio Partner in France for the Olympic Winter Games Beijing 2022 and Olympic Games Paris 2024.
The agreement between Discovery, Home of the Olympics in Europe, and Radio France sees the French public service broadcaster assume non-exclusive radio rights, covering all aspects of its home Olympic Games at Paris 2024 from its preparations right through to competition-time for millions of listeners across the country. Radio France has also secured Official Radio Partner status for Beijing 2022, underlining its commitment to the Olympic movement.
Antonio Ruiz, Senior Vice President, General Manager Discovery France and Iberia said: “Our partnership with Radio France is another example of Discovery’s commitment to the implementation of extensive and innovative agreements around the Olympic Games. With more than 40 partnerships signed or underway for the broadcasting of the next Olympic Games across Europe, Discovery is continuing its commitment to the IOC to reaching as many people as possible. Discovery’s unrivalled experience in developing commercial agreements with major players in the European market, and in particular with major public broadcasters, reflects the strategic value and commercial success of the Group’s acquisition of the Olympic Games.”
Sibyle Veil, President and CEO of Radio France, added: “By becoming the official radio for the Olympic Games Paris 2024, Radio France is committed to ensuring that this historic event and its preparations can be experienced by all French people, free of charge, throughout the country. Like culture, sport plays an essential role in our society and the public service will support, through its coverage of the Olympic Games, everyone in sport, whether professional or amateur, female or male, able-bodied or disabled.”
Vincent Rodriguez, Director of Sports for Radio France, said: “The Olympic Games calendar for the next few years has never been so rich! After Olympic Games Tokyo 2020 next year, Radio France listeners will be able to experience the highlights of the preparation and the events of the Olympic Winter Games Beijing 2022 and of course those of Paris 2024. Our teams will be mobilized as closely as possible to follow athletes and all those involved in the Olympic Games, allowing all of our audiences to experience this exceptional adventure at the heart of the event.”