, the independent advertising technology company, has announced the global availability of its SOURCE digital media ecosystem – an accountable, addressable and aligned digital media supply chain.
Working with partners to align the interests of brands, agencies, publishers and technology providers, MediaMath says it has created a transparent digital media ecosystem built to navigate the advertising industry’s most demanding challenges.
“When we set out on our SOURCE journey, modern marketers, consumers and publishers faced the threat of rapidly increasing fraud and misinformation, the impending demise of third-party cookies, with a market structure that makes industry-wide solutions hard to engineer,” said , Chief Executive Officer and Founder of MediaMath. “We found the middle way between fragmented-open and consolidated-closed environments by redesigning the connection between brands and consumers across media and technology. An accountable, addressable, aligned supply chain; digital advertising, redesigned by market leaders, the way it should have been built.”
“SOURCE was imagined and architected to right the wrongs of a digital advertising industry that had organically evolved over the last decade. Now, global events and increased regulations have reshaped how brands interact with consumers who demand increased transparency and privacy for all their ad experiences, regardless of screen. Simultaneously, the pandemic and the resulting economic uncertainty has led advertisers to seek greater ROI on their ad spend,” said Anudit Vikram, Chief Product Officer, MediaMath. “Ultimately, there’s an increased need for alignment between advertisers, publishers, tech vendors and brands. MediaMath has addressed these challenges head on and created an environment in which all pieces of the ecosystem can thrive.”
“This achievement would not have been possible without our clients, partners and the team on the ground here at MediaMath who remained steadfast in their commitment to our goal, despite a global pandemic. There is more work to be done, but we now have the foundation to stand on as we enter this next phase of innovation in the digital economy,” Zawadzki added.