Advanced Television

WarnerMedia names team for France & Benelux and GAS

December 9, 2020

Iris Knobloch, recently named as Country Manager for WarnerMedia France & Benelux and Germany/Austria/ Switzerland (GAS) has announced her leadership teams, bringing together a group of accomplished executives to serve these markets.

Olivier Snanoudj, Eric Broet, Caroline Lang, Guillaume Coffin and Gregory Schuber take on leadership responsibilities for France & Benelux; and Willi Geike, Steffen Schier, Peter Schauerte, Sylvia Rothblum, Matthias Heinze and Tim van Dyk assume leadership responsibilities for GAS.

The new leadership teams, each with parallel functions to help promote interaction and collaboration across geographies, unite WarnerMedia’s entertainment networks (comprising the legacy Turner and HBO businesses) with Warner Bros. activities (Theatrical, Consumer Products, TV & Digital distribution, Home Entertainment) to ensure a one WarnerMedia approach across all markets.

They will also work closely with head of HBO Max International Johannes Larcher, head of HBO Max for EMEA, Christina Sulebakk and their teams.

Olivier Snanoudj and Steffen Schier respectively will lead Theatrical Distribution for the France & Benelux and GAS markets.

Home Entertainment and Consumer Products in each region will come together under one leadership, driving efficiency and creating greater leverage with client partnerships.

Eric Broet will lead Home Entertainment and Consumer Products for France & Benelux, with the support of Yves Elalouf, head of Home Entertainment for France & Benelux, and Jérôme Ollagnier, head of Consumer Products France.  Peter Schauerte will lead Home Entertainment and Consumer Products for GAS, supported by Veronika Tiedemann, head of Home Entertainment for GAS and Stefan Hausberg, head of Consumer Products for GAS.

Broet will also be responsible for supervising Local Theatrical Production for France & Benelux.

Caroline Lang will continue to lead TV Distribution for France & French Speaking territories and Sylvia Rothblum continues to lead it for GAS and Israel.

Guillaume Coffin leads Affiliates & Ad Sales for France & Benelux within his wider brief and Matthias Heinze, leads Affiliates & Ad Sales for GAS as part of his wider brief. They will coordinate closely with Knobloch and WarnerMedia’s Head of EMEA Affiliates & Ad Sales and Country Manager for Nordics, CEE, MENAT & Africa Pierre Branco.

Gregory Schuber and Tim van Dyk respectively continue to lead the Marketing teams in France & Benelux and in GAS, encompassing marketing, publicity, franchise management and data, working closely with all the business leaders to ensure the consumer remains at the heart of all decision-making.

Willie Geike, formerly Country Manager for GAS & Poland and architect of the region’s strong and successful local theatrical production business, takes on a new role dedicated to Local Theatrical Production for GAS. Geike recently resigned from his long-standing position as Country Manager as planned.

Iris Knobloch commented: “This outstanding group of executives will work together to bring a first-time ‘one WarnerMedia’ approach to our businesses in these important markets,  finding new ways to amplify the consumer offering across every touchpoint, and to fully optimise the array of brands, businesses and platforms now at our collective disposal.  Their combined strengths across all facets of content creation and delivery give us an exceptional foundation from which to further serve existing audiences and prepare for new ones as we anticipate the future arrival of HBO Max in our markets. Their commercial expertise, innovative thinking and passion for our content will be powerful drivers as we take this new business model forward.”

Knobloch reports into Priya Dogra, President WarnerMedia EMEA & Asia (exclu. China) as part of Dogra’s EMEA leadership team.

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