Households living under lockdown have binged content like never before, driving significant uptake of both incumbent and newly-launched SVoD services. But having already exhausted the pool of new households to sell to, SVoD services must brace themselves for a much slower 2021, advises Maria Rua Aguete, Senior Director, Media and Entertainment at analyst firm Omdia, who suggests that for VoD, a Covid boom precipitates a Covid cooling
According to Rua Aguete,
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