Advanced Television

Forecast: SVoDs set for challenging 2021

December 14, 2020

By Colin Mann

Households living under lockdown have binged content like never before, driving significant uptake of both incumbent and newly-launched SVoD services. But having already exhausted the pool of new households to sell to, SVoD services must brace themselves for a much slower 2021, advises Maria Rua Aguete, Senior Director, Media and Entertainment at analyst firm Omdia, who suggests that for VoD, a Covid boom precipitates a Covid cooling

According to Rua Aguete,

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Categories: Articles, Broadcast, Consumer Behaviour, Markets, OTT, OTT, Premium, Research, VOD

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