Forecast: SVoDs set for challenging 2021

Households living under lockdown have binged content like never before, driving significant uptake of both incumbent and newly-launched SVoD services. But having already exhausted the pool of new households to sell to, SVoD services must brace themselves for a much slower 2021, advises Maria Rua Aguete, Senior Director, Media and Entertainment at analyst firm Omdia, who suggests that for VoD, a Covid boom precipitates a Covid cooling

According to Rua Aguete,