Plume tops 20m active households
December 14, 2020
Personalised Smart Home Services specialist Plume is reporting record growth and adoption of its portfolio of advanced Smart Home Services and Communication Service Provider (CSP) applications, which now power more than 20 million active households around the world.
Through 2020, Plume has been scaling rapidly and is currently averaging approximately 1 million new home activations each month, at an accelerating rate. This comes at a time when industry commentators are predicting a sharp increase in Smart Home Services sector growth, fuelled by the work-from-home movement coupled with consumers’ insatiable appetite for hyperconnectivity and personalisation.
“We’re forecasting exponential growth in the smart home market with yearly revenues from connected devices and associated services reaching nearly $263 billion by 2025,” advises Anirudh Bhaskaran, Senior Industry Analyst at Frost & Sullivan. “We believe that service providers are best placed to capitalise on this market opportunity and evolve beyond providing connectivity alone, to build compelling offerings inside the home to increase ARPU and retain customers.”
Today, more than 150 CSPs rely on Plume’s cloud-based Consumer Experience Management (CEM) Platform designed to elevate subscribers’ smart home experiences, increase ARPU, reduce OpEx, and cut churn. Plume’s rapid growth has been fuelled by the independent CSP sector, where the company has added over 100 new customers in 2020 alone, across North America, Europe, and Japan.
According to Plume, its rapid growth is attributable, in part, to establishing a strong network of channel partners including NCTC (who has over 700 members), Consumer Premises Equipment (CPE) and networking solutions providers including ADTRAN, Sagemcom, Sercomm, and Technicolor, and distributors such as Advanced Media Technologies (AMT). Plume’s business model enables OEM partners to license its pod hardware designs to produce and sell directly to CSPs and distributors.