THEMA launches Lebouquetafricain.Tv in Italy
December 14, 2020
THEMA Company, specialist of the edition and distribution of multicultural audiovisual content, is proud to announce the launch of its first innovative multi-screen OTT service targeting the African communities in Italy.
The solution includes the access to 10 live TV-channels along with a wide SVOD catalogue ‘+D’AFRIQUE**’ proposing a selection of African movies and series, with a significant representation of NOLLYWOOD TV channel contents.
LOW PRICE POSITIONING FOR A LARGER ACCESSIBILITY
The service offers the opportunity to subscribe to one of the following packages
- PACK TERANGA with 5 Senegalese live TV-channels including 2STV, TFM and SUNU YEUF for 2€/month
- PACK DIVERTISSEMENT with 5 entertainment African channels sur as A+, NOLLYWOOD TV or TRACE AFRICA for 2€/month
- PACK LA TOTALE combining both of the above-mentioned packages for 3,50€/month.
Please note that the SVOD catalogue +D’AFRIQUE is available in all of the packages and that all offers are non-binding.
THEMA’s teams have chosen to give the subscribers the opportunity to test the service by offering the first subscription month.
NEW PROJECT, NEW TERRITORY
The launch of this OTT solution represents a new business opportunity for THEMA as a content aggregator, as it is the first Business-To-Customer product to be deployed on the Italian market.
THEMA is delighted of this new opportunity to address the African communities living in Italy via to this new OTT product. The solution, developed by Alpha Networks, provides them with a simple et efficient experience to consume the best audiovisual contents targeting French-speaking sub-Saharan African diaspora.
“I am very proud of this launch, which is fully in line with the strategic orientation undertaken by THEMA on the digital field. This new OTT service is a first step forward in the development of B2C solutions and its launch leads the way for new ones”. Sylvie Michel, Deputy CEO of THEMA.
THEMA has chosen the Alpha Networks Beemix solution to develop this new OTT service. Alpha Networks has provided THEMA with an end-to-end solution for Live, SVOD content and EPG. Beemix TV platform by Alpha Networks, fully deployed in the cloud, offers the advantages of a pre-integrated solution, thanks to the flowless cooperation of reliable technology partners.
“We are very pleased that THEMA trusted Alpha Networks and that we could help them deliver an innovative multi-screen OTT experience to subscribers. Beemix is an advanced product allowing our customers to focus exclusively on their marketing strategy. It includes video workflow, advanced content and offer subscription management, user profiles management and can also be combined with our white label applications to benefit from a complete E2E solution. Scalability and innovation are at the core of our products.” Guillaume Devezeaux, CMO at Alpha Networks.
The solution is already available on all Android devices with the Chromecast functionality, and on web via lebouquetafricain.tv, and will be available on iOS by January.