DAZN, BFBS deliver Alvarez vs Smith to armed forces
December 18, 2020
DAZN, the online sports destination, has teamed up with BFBS, the military charity and media organisation, to make the WBA and WBC super middleweight title fight between Canelo Alvarez and British champion Callum Smith available to serving military communities overseas.
DAZN’s coverage of the fight will be available free of charge to the armed forces and their families currently serving in 20+ overseas territories on BFBS TV. The agreement is the first in an ongoing partnership that will roll out in 2021 to include additional fights and original content.
DAZN’s EVP Joseph Markowski said “DAZN’s goal is to make sport more accessible to fans around the world and that includes the UK’s armed forces communities serving overseas. Canelo Alvarez vs. Callum Smith is a must-watch fight for any boxing fan, so we’re delighted to partner with BFBS and bring this event to their network.”
BFBS’ Director of Broadcasting and Entertainment Nicky Ness, added: “Title fights are always incredibly popular with the military community, so the partnership with DAZN is a fantastic boost to our BFBS TV entertainment offering for our armed forces posted overseas. We’re really excited to be able to bring this and future sports action to them, and to have such a valuable addition to our entertainment line-up.”