Live Tech Games has announced that its live mobile tournament game – Roshambo Live – has been selected by ITV’s newly created Studio 55 Ventures arm (launched in September 2020).
Roshambo is a live mobile gaming experience – a head to head tournament of Rock Paper Scissors – that has quietly been taking the country by storm with thousands of players participating in an open beta. At the same time, co-founders Nathan Moore and Samuel Worsley started discussions with ITV’s investment arm Studio 55 Ventures which led to a final presentation to the ITV board including ITV CEO Dame Carloyn McCall.
As one of the first businesses that ITV has selected, Roshambo Live will now enter into the next phase of development, working on turning the mobile game into an ITV show that can be either a stand-alone show or an extension to an existing TV show. A significant cash injection will help fund technical development, while ITV mentors will work with the Live Tech Games team bringing internal ITV resources in where needed.
“From the very start of the process it was obvious that the synergies between our two companies truly resonate at a strategic level,” said Moore. “Entertainment spans way beyond the television set and is now mostly on mobile. This is exactly why ITV set up the Studio 55 programme; to invest in the best tech ideas that will ensure it remains at the forefront of digital entertainment. With mobile games playing such a fundamental role in the future of entertainment and ITV being famous for captivating live audiences, our partnership seamlessly delivers on this strategic objective.”
“Commercially, this unlocks new sponsorship opportunities, attracts new audiences and supports ITV’s advanced advertising strategy by accelerating their addressable advertising capabilities,” added Worsley. “Following a successful pilot, we have huge plans for new games – all utilising our Live Tech Games platform and live gaming engine that we’ve spent the past 18 months developing. We will continue to make super simple, yet highly addictive games, which enable our players to go head-to-head against each other, for free, to win exciting prizes.”