Advanced Television

TV3 Group, Viasat World extend content deal

January 6, 2021

TV3 Group and Viasat World have announced the extension of their carriage deal for Viasat World’s channel and VoD portfolio.

The deal comprises the full breadth of Viasat World’s factual, drama and entertainment portfolio, including factual channels Viasat Nature, Viasat History and Viasat Explore; period drama channel Epic Drama; plus its TV1000 movie channels – all in HD – which will be available on the TV3 Group’s Go3 and Home3 pay-TV service platforms in Estonia, Latvia and Lithuania.

Following the success of Epic Drama in the Baltics since it launched two years ago, Epic Drama VOD will also now be available on Go3, the recently launched OTT platform of TV3 Group in Baltics – making the latest, exclusive period drama series available for audiences to watch when, where and how they like.

TV3 Group and Viasat World have a long-standing relationship in the Baltic region. The deal builds on this heritage, expanding beyond pay-TV into digital services for the first time as TV3 Group further builds its product offering in the Estonian, Latvian and Lithuanian markets.

Christian Anting, TV3 Group’s CEO, said: “We are excited to extend our partnership with Viasat World to include Epic Drama and bring hundreds of hours of new content to our platforms. Go3 subscribers will be able to enjoy a full library of blockbuster movies coming from TV1000 channels and hit series from Epic Drama VOD.”

Irina Gofman, CEO at Viasat World, added: “This exciting deal gives us great distribution across the Baltics, as we grow beyond our core pay-TV offering and add the Epic Drama VOD service. It is testament to how well our channels consistently perform and resonate with the audience, thanks to the premium content we acquire often with exclusivity for the region. As a leading player with a high level of our market expertise concentrated in the CEE region, we’re proud to bring internationally acclaimed content to audiences in the Baltics.”

Categories: Articles, Content, Pay TV, Rights, VOD

Tags: ,