Nick Jr marks 10 years of Peppa Pig

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Hasbro has details of its 10th anniversary celebrations for Peppa Pig in the US which will mark a decade since the popular preschool show first aired on the Nick Jr channel to American audiences in February 2011.

Hasbro is honouring the milestone with a year-long pipeline of new content, a new Hasbro toyline coming in autumn, and a full roster of marketing activations, brand collaborations and promotions.

The 10th anniversary celebrations kick off on March 1st with ‘Best Of’ episodes of Peppa Pig airing Monday-Thursday from 8-9a ET on Nickelodeon. The week will conclude on March 5th with an all-new 4-part special from series 9 that sees Peppa and her family going on a US roadtrip.

The 10th anniversary is inspiring some exciting new product launches for the US consumer products programme. This includes a collaboration with Reebok which will see a limited edition Reebok x Peppa collection featuring 5 unique footwear skus for toddlers and preschoolers set for release in early 2021. Hunter will also debut a new collection in autumn for the back-to-school season. These latest deals follow close behind a recent partnership with Urban Outfitters in the US for the brand’s first teen collection of apparel and accessories which featured artwork from Peppa’s debut music album release.

Four new publishing titles inspired by the U.S. special episodes will also be released in summer 2021. Book title formats will include pop-up, sticker and story books featuring iconic Amercan locations.

“We’re incredibly excited to be celebrating 10 years of Peppa Pig in the US” said Hasbro’s Joan Grasso, Vice President of Consumer Products for North America. “Reaching this milestone cements Peppa’s evergreen status and unlocks some exciting opportunities with new trend led partners targeting multiple demographics that reflect the maturity of the brand.”

The anniversary will also be celebrated with the release of a frozen yogurt flavor, tea-times with fans and expanded charity initiatives including National Jump in Muddy Puddles Day on April 1st, Peppa Pig Birthday Parties and Playdates with The Little Gym and a year-long campaign with The Muddy Puddles Project, including the event, Mess Fest.


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