NOW TV has announced that Jamie Schwartz will be joining the streaming service, effective immediately, as Director of Brand, Marketing and Merchandising.

Schwartz will report into Marina Storti, Managing Director of NOW TV, and will be responsible for core brand development and guardianship, marketing strategy and campaigns, media planning, as well as PR, social, editorial and in-product merchandising.

Schwartz joins NOW TV from Universal Pictures International, where he served as EVP of Marketing for Focus Features. Prior to this, he held senior positions at The Weinstein Company, Momentum Pictures and AMV BBDO.

Marina Storti, Managing Director, NOW TV, commented: “After learning that Jamie had studied Archaeology at University because of his love of Indiana Jones movies, it was clear to us that Jamie shares our passion for brilliant content. With over 20 years’ marketing experience in the entertainment industry, his talent, knowledge and enthusiasm will help us take NOW TV to new heights as we bring the world’s best entertainment, cinema and sport to more and more customers.”

Schwartz added: “I am delighted to be joining NOW TV. As films move from screen to stream, I’m excited to do the same.”

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Tags: NOW TV, sky, Universal