Roald & Beatrix draws record Xmas audience for Sky
January 11, 2021
Sky original, Roald & Beatrix: The Tail Of The Curious Mouse, launched on Sky One with a 7 day cumulative audience of 3.12 million, making it the biggest rating show of the Christmas period for Sky ever.
Sky One’s festive schedule proved a hit with viewers, with Jack and the Beanstalk: After Ever After drawing in a cumulative audience of 1.77 million to date which is up on the previous year’s Cinderella: After Ever After and other shows such as A League of Their Own Christmas Special bringing in a strong audience of 1.6 million.
Viewers also tuned into content on Sky Arts and Sky Comedy, as both channels reported their best ratings ever across New Year’s Eve and New Year’s Day respectively.
According to BARB data, 2020 is Sky’s best Christmas ever (since 2002), as the Christmas Eve-Boxing Day period was up +29 per cent YoY across the Sky Entertainment channels.