Extreme E on Sky Sports
January 12, 2021
Extreme E, the electric off-road racing series, has confirmed a partnership with Sky Sports, which will see the new motorsport air on its channels.
Extreme E will be a new addition to the Sky Sports line-up, airing the live racing action, highlights, previews, reviews and the series’ magazine show, which will give fans a more in-depth look into the championship and the people behind both the racing and the science.
Ali Russell, Chief Marketing Officer at Extreme E, said: “Sky Sports is one of the leading sports broadcasters in the world and I’m delighted it will show Extreme E. The UK and Ireland has a huge appetite for motorsport and with the help of Sky Sports, we will reach a massive audience through this partnership. But our collaboration is about a lot more than airing exciting racing, as we share a common mission around the environment, it is fantastic to see the great work Sky is doing around its business practices and investments to protect our planet. Through our shows we will highlight the climate crisis and what we as a championship is doing to help, and how everyone can make a difference.”
Rob Webster, Sky Sports Managing Director, added: “We are really pleased to add Extreme E to our portfolio of live sport. The series not only brings an exciting new racing circuit to the calendar of our motorsport fans, but also carries an important message around climate change. At Sky, we believe that our voice and reach can play a vital role in empowering our customers, partners and industry peers to build a better world.”
Extreme E has recently completed its first group test where the line-up of drivers already announced to go racing this year took to the wheel to see what the championship’s electric SUV – ODYSSEY 21 – is capable of.
The racing is set to start in March in Saudi Arabia, followed by Senegal in May, Greenland in August, Brazil in October and finishing in Patagonia in December.