Abu Dhabi Media, the UAE public service broadcaster, and StarzPlay, the SVoD service, have announced a strategic partnership to live-stream UFC events across the Middle East and North Africa (MENA).
The launch comes ahead of UFC Fight Island’s return to Abu Dhabi from January 16th, and the eagerly anticipated bout between UFC superstar Conor McGregor and former interim UFC lightweight champion Dustin Poirier on January 24th.
As part of the partnership, StarzPlay subscribers will have access to all UFC Live events as well as an extensive VoD content library of previous fights, shows, interviews, and special content such as Dana White’s Contender Series.
Danny Bates, CCO and Co-Founder, StarzPlay, said: “Our partnership with Abu Dhabi Media to include UFC Arabia on StarzPlay further strengthens our content. With more and more people taking to online streaming services, offering diverse content for our subscribers is our differentiating strength. Through this partnership, our subscribers can now watch all the excitement of UFC on StarzPlay.”
Yaqoub Al Saadi, Head of Abu Dhabi Sports Channels, Abu Dhabi Media, added: “We are excited to announce that the region’s UFC fans can now enjoy access to live streamed UFC events, as well as a significant content library of previous content, through StarzPlay. This decision to expand access to UFC Arabia is part of our on-going strategy to provide compelling digital content for consumers and is in line with our commitment to bringing major sports to viewers in the region.”
UFC Arabia is available for AED/SAR 18.99, in addition to existing subscription packages.