PURE ETCR is set to be shown in more than 75 territories globally this year through a new partnership with Eurosport, Discovery’s multi-sport brand, that offers fans more ways to watch and engage with the sport.
Using powerful touring cars – with a 500kW peak power the equivalent of 670bhp – competing against each other in a series of knock-out battles, PURE ETCR is set to usher in a new era of electric racing when it begins in May this year.
Launching in more than 25 markets in 2021, Discovery’s new global streaming service discovery+ will also introduce Eurosport’s sports content. Eurosport will be available via discovery+ in 2021 across the Nordics, Italy, Spain, Germany, the UK, Ireland, the Netherlands, Portugal, Romania, Czech Republic, Greece, Turkey, Hungary and Iceland.
François Ribeiro, Head of Eurosport Events, the PURE ETCR promoter, said: “Eurosport’s commitment to increasing the visibility of electric racing has been clear since it first broadcast Formula E in 2014, and with this exciting announcement for PURE ETCR, motorsport fans across the world can be assured of a top-quality level of coverage that will help them grow closer to the series and see the most exciting and engaging stories develop across the season. The comprehensive package of traditional broadcasting and digital streaming, increasingly via discovery+, will help us to deliver enormous international value to our fans, competitors and stakeholders.