Turkey: Discovery chooses Admongrel
January 15, 2021
Discovery Turkey has chosen Admongrel as its strategic partner to deliver addressable advertising services into the connected TV market for its key free to air channels TLC and DMAX.
Admongrel has implemented innovative technology into the Turkish market delivering over 2.5 million daily unique households. With a population of more than 80 million Turkey is one of the largest TV markets in the region.
“Addressable TV is a rapidly growing market and requires experienced partners to integrate into the broadcasters workflows as well as delivering a significant number of TV households. We are proud to be trusted by Discovery and to deliver incremental revenue streams as well as understanding their real-time audience behaviour in the region. We look forward to growing the market together and bringing innovative solutions to the table,” said Atila Madakbas, a founding partner of Admongrel.
Head of Commercial for Discovery Turkey, Egemen Ince, commented, “Admongrel established the addressable TV market in the region and has consistently delivered valuable statistical and advertising services to its partners”.
Admongrel is a Connected TV company based in London and Istanbul and delivers Addressable TV and advertising services to over 60 TV channels.