Estrella Media, a vertically integrated, multi-platform, Spanish-language media company, announced that it has placed a season two renewal order for its critically-acclaimed prime time talk show Tu-Night con Omar Chaparro. The new season is scheduled to premiere on January 25, 2021, at 9 p.m. ET/8 p.m. CT on EstrellaTV.
Co-produced and hosted by Mexican superstar Omar Chaparro, the series blazed a new path for Spanish-language comedy and entertainment shows, giving a refresh to the genre.
With an impressive first season guest list, Tu-Night con Omar Chaparro delivered close to two million viewers during its first 20-episode season on weekdays 9-10P, a gain of 259% in the time period vs. the previous regularly scheduled programme. Top audience deliveries came from Los Angeles, Dallas, Houston, Denver, and Chicago. Driving audiences and fans through EstrellaTV’s broadcast and digital platforms, the first season finale aired on November 30, 2020, with encore airings currently on the network.
“This series was an exciting addition to our primetime lineup and it delivered audiences that challenged not only Spanish-language television networks but English networks as well,” said Ivan Stoilkovich, EVP, Television Programming at Estrella Media. “EstrellaTV is committed to offering a fresh take on the late-night talk format for the US Hispanic audience. We’re excited to see the series audience grow since its launch, and we’re enthusiastic about the format and our partnership with Omar.”
In its launch window, the series was instantly popular on social media channels as well. Specially curated videos on EstrellaTV’s YouTube channel generated over 26 million views, 2 million+ hours of viewing time, and more than 200 million impressions in the month of November.
“We were able to tap into a passionate fanbase on social as well with many of the videos receiving over one million views in just a few weeks,” said René Santaella, EVP, Digital and Streaming Media at Estrella Media. “Wherever the consumer wants to watch, we are going to build an audience, and it certainly helps to have such an engaging show like Tu-Night con Omar Chaparro.”
The series reflects EstrellaTV’s commitment to creating vibrant and genre-redefining primetime Spanish-language content for the modern and dynamic Latino audience. Tu-Night con Omar Chaparro has also become the home and springboard for Regional Mexican and Latin music talent in the US.