Ipsos has announced the acquisition of Fistnet, the Croatian-based company that engineered the digital audience measurement platform Dotmetrics.
This acquisition seals a longstanding collaboration between Ipsos and Fistnet in the Adria region, where Dotmetrics has seen great success in measuring and reporting digital audiences. With new enhancements, the platform has been deployed by Ipsos for Iris solution, becoming in 2021 the official source for Online Audience Measurement adopted by UKOM.
Didier Truchot, Ipsos’ CEO & Chairman commented: “At Ipsos we are proud to work with Fistnet’s pool of talented and experienced site-centric technologists, software engineers and modelling experts. Together, we will accelerate the development of our advanced web and mobile measurement solutions”.
Tomislav Fistric, CEO Fistnet, added: “We are happy to become part of the Ipsos family, which we already know and love. With Ipsos, we will create incremental value for clients by combining the experience and footprint of Ipsos with Dotmetrics’ expertise”.