Media Partners Asia (MPA) has announced that total cumulative paying customers to SVoD services across the top 10 operators in Indonesia had reached approximately 7 million as of mid-January 2021, a net addition of 3.6 million new subscribers between September 5th 2020 to January 6th 2021.
The research, published by MPA’s consumer insights division AMPD Research (AMPD), shows the top 4 platforms accounting for 83 per cent of the total subscriber base with Disney+ Hotstar in the lead with 2.5 million customers, followed by Viu (1.5 million), Vidio (1.1 million) and Netflix (0.85 million).
According to AMPD, SVoD customers in Indonesia are now subscribing to an average of 2.8 services versus 2.1 in Q1 2020. Customers are now paying an average of $2.1 per month for SVoD services versus $2.8 in Q1 2020.
Commenting on the findings, MPA Vice President & AMPD MD Anthony Dobson said: “The growth of SVoD in Indonesia, the most populous market in Asia after China & India, is encouraging but has a long way to go. Cumulative subscribers represent less than 3 per cent of the population and 10 per cent of households. Much of the recent growth is driven by aggressive mobile distribution and pricing with Disney+ Hotstar leading the way through its partnership with Telkomsel. At the same time, Viu and Vidio continue to grow through mobile, and Netflix has capitalised on its mobile pricing plans. SVoD consumption through the big screen has also started to grow, benefiting players such as Vidio in particular along with the broader market.
“Disney’s consumption continues to grow on the back of its core franchises, including family movies & series, local movies, general entertainment episodic series and animation. Vidio & Viu, both freemium services, continue to experience heavy consumption with Vidio benefiting from original local dramas and Viu capitalising on acquired Korean day & date content. We also expect subscribers to WeTV and iQIYI to grow in the future as both players are starting to experience significant consumption for local, Chinese and Korean dramas and Japanese anime on their free tier,” added Dobson.