Tremor International, a global player in advertising technologies, has announced 127 per cent revenue growth in the Connected TV (CTV) space in Q4 2020 compared to Q4 2019. Along with video, which represents more than 80 per cent of Tremor International’s 2020 revenues, CTV is now a significant growth engine for the company, with more than 300 clients executing CTV campaigns through Tremor Video’s demand-side platform (DSP) in 2020, which marks a 71 per cent increase YOY compared to 2019.
Tremor has continued to cultivate relationships with leading CTV partners, adding more than 100 new CTV publishers to its network in 2020, a 90 per cent increase compared to 2019.
“The growth we’ve experienced in the CTV space underscores the significant commitment we’ve made as a company – and on behalf of our clients – to expanding our end-to-end technology stack and data-driven products,” said Ofer Druker, CEO, Tremor International. “Due to our strong relationships with advertisers and publishers across the evolving CTV landscape, we are well positioned to continue this growth in 2021 and beyond.”
“Tremor has innovation and evolution built into their DNA and this has led to them expanding over the years from not only our preferred video partner, but a preferred partner for CTV as well,” said Chris Baszto, Vice President, Digital Planning + Optimisation, Hill+Knowlton Strategies, a WPP company. “They have been able to consistently deliver best-in-class and innovative targeting solutions on top of premium inventory that lets me rest easy knowing my clients’ dollars are reaching the right audience, in quality inventory and in brand-safe environments.”