Advanced Television

BFBS chooses new Timbre platform by SharpStream

January 27, 2021

British Forces Broadcasting Service (BFBS) has chosen Timbre by SharpStream to manage and deliver all of its audio content, including listen again, catch up and on demand material and the popular Sitrep podcast.

Timbre is the newly launched media management and streaming production suite by SharpStream. More than just a platform for hosting and streaming, Timbre is built to be multipurpose; with an interface that allows broadcasters and podcasters to automatically record, publish, distribute, monetise and analyse all in one place. IAB compliant analytics give customers the ability to accurately value their audience for monetisation. Its multi-user environment gives broadcasters the ability to create custom roles and approval workflows. Timbre comes with unlimited podcasts/feeds/playlists and a 99.9% SLA.

Anthony Woodley, Digital Projects Manager, at BFBS, says: “We chose Timbre because its graphical interface is logically clean, icon-driven and user-friendly for all levels of users. Timbre’s API connectivity has made integration with our existing infrastructure seamless. This latest addition to SharpStream uses a CMS (Content Management System) allowing our staff to edit audio quickly and safely, helping to improve our service to the military community. The brand new scheduler within Timbre offers the ability to create and build quick recordings on the fly and, crucially in these troubling times, its multi-factor authentication means we adhere to the latest security standards.”

Dane Streeter, Managing Director, SharpStream says “we are delighted that BFBS has chosen Timbre, our new production suite, to manage their catch up, on demand and podcast content. By building feature-rich audio streaming products that make technology easy, we enable podcasters and audio broadcasters to excel at doing what they do best: focus on creating great content for their global audiences.”

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