Holmberg named Head of SF Anytime

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Michael Holmberg has joined SF Studios as new Head of the Baltics and Nordic streaming service SF Anytime.

“I am extremely happy that Michael has joined us. He is a highly regarded leader with solid experience in driving growth and digitalisation in rapidly changing industries in an international environment. Michael has a great understanding of consumer behavior and what is required of SF Anytime to further grow and strengthen its position”, says Michael Porseryd, CEO of SF Studios.

Holmberg has spent most of his professional life in the sports and gaming industries, most recently he served as Group CEO of the Malta based publicly listed company Raketech Group. Prior to that, he held the position as Group CEO at Bethard Group and as General Manager at Rational Group Malta, where he established PokerStars’ European operations.

“When I received the offer from SF Studios, it was an obvious choice to say yes. I see a great potential in SF Anytime and it feels extremely inspiring to continue to build SF Anytime’s digital business and brand in Sweden and internationally”, said Holmberg.


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