Advanced Television

Sonic the Hedgehog spinning onto Netflix

February 1, 2021

By Nik Roseveare

Netflix, Sega and WildBrain have announced a new animated Sonic the Hedgehog series, titled Sonic Prime, set to debut in 2022.

The 24-episode animated series will draws upon the keystones of the brand and features the iconic character exploring a strange new multiverse.

The series will be animated at WildBrain’s Vancouver studio, and SEGA and WildBrain will jointly participate across production, distribution and licensing. Man of Action Entertainment, creators of Ben 10 and the characters and team in the Academy Award-winning feature Big Hero 6, have been brought on as showrunners and Executive Producers for the series.

Dominique Bazay, Director of Original Animation, Netflix, commented: “Sonic is a beloved character and holds a special place in everyone’s heart including my own. I spent many hours with the ‘blue blur’ as a kid and it’s a privilege to be able to bring this character everyone knows and loves on a brand new adventure with Netflix – one that a generation of loyal fans and brand new fans around the world can enjoy.”

Ivo Gerscovich, Chief Brand Officer at Sega, added: “Sonic the Hedgehog is a global entertainment icon that has captivated audiences since its video game debut in 1991. With over 1.14 billion game units sold and downloaded to date, an exciting feature film, a robust licensing programme and more, Sega’s iconic hedgehog continues to surprise and delight audiences worldwide. We’re thrilled to partner with WildBrain, Man of Action Entertainment and Netflix to speed into this new, animated chapter in the Sonic franchise.”

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