Nordic Entertainment Group (NENT), the Nordic region’s leading streaming company, will show live UEFA National Team football on its Viaplay streaming service in Iceland commencing from the 2022/23-season.
The six-year agreement includes 60 matches with Iceland and a total of more than 1200 matches to be streamed on Viaplay. It is the first time in history that UEFA enters an exclusive agreement with a streaming company.
When the Icelandic team kicks off Nations League 2022 and the qualification for EURO 24 the viewers in Iceland can follow the action on the streaming service Viaplay. In addition to the Icelandic team, Viaplay will be home for all other national team matches in Europe from 2022-2028. The acquisition of UEFA National team football follows acquisitions of UEFA Champions League, UEFA Europe League and UEFA Conference League giving Viaplay an unmatched portfolio of football to its Icelandic subscribers.
Anders Jensen, NENT Group President and CEO, commented: “This is a milestone for us and shows our ambitions with the international expansion of Viaplay. When we launch Viaplay with sports we want to be the leading provider of sport in that nation and the fact that this is the first time UEFA enters an exclusive agreement with a streaming company underlines our high ambitions. The rights to the Iceland National team come with a huge responsibility and we will drag on our 30 years of experience in the Nordics to produce and present these matches in a way it has never been seen before.”
Guy-Laurent Epstein, UEFA’s Director of Marketing, added: “We are delighted to enter another long-term partnership with NENT, who will provide a comprehensive and innovative home for the Icelandic National Team and all other European national team matches from 2022 through to 2028 across their digital platform Viaplay. With NENT’s extensive football track record, we are confident Icelandic fans will be offered excellent coverage of the European Qualifiers for UEFA EURO 2024, FIFA World Cup 2026 and UEFA EURO 2028 as well as the UEFA Nations League, including the UEFA Nations League Finals in 2023, 2025 and 2027, whichever screen they choose to use.”