XUMO, the Comcast-owned, and free ad-supported streaming TV service, has added three new curated channels from Telemundo, the producer of Spanish-language premium content in the US.
The exclusive new channels are the first in a series of launches anchored by a long-term partnership that will offer over 3,000 hours of Telemundo’s scripted shows and realities, as well as the latest news and sports properties, including Telemundo Al Día, Telemundo Realities and Telemundo Novelas.
“Telemundo is a brand synonymous with the highest caliber of Spanish-language content available and adding these exclusive channels on the XUMO service is significant,” stated Stefan Van Engen, SVP of programming and partnerships at XUMO. “Today marks the beginning of a valuable, ongoing partnership that will bring the very best curated programming to our growing US Hispanic audience.”
“As Latinos continue to drive non-linear video consumption across the U.S., we are thrilled to partner with XUMO to expand our multiplatform approach to feed the streaming appetite of this young, vibrant and multilingual demographic,” said Peter Blacker, Executive Vice President, Chief Commercial Officer and Head of DTC Licensing, NBCUniversal Telemundo Enterprises. “This strategic partnership offers Telemundo Enterprises an opportunity to connect further with incremental audiences in Spanish and English and strengthen our position as the choice and voice of the US Hispanic community.”