Chelsea shoots to maximise digital revenues with Horizm
February 5, 2021
Chelsea FC has signed up with Horizm, a provider of digital inventory management in sport, in a deal that will enable the Premier League football club to identify new digital revenues through Horizm’s Artificial Intelligence powered platform.
Fuelled by success on the pitch and an extensive programme of commercial and international development activities, Chelsea has built up one of the biggest social media followings in world football, with an audience of over 100 million across their different owned channels. The club have long recognised the commercial potential of their digital footprint and have sought to innovate through new technology, and initiatives such as short-term partnerships, as they look to maximise the value of their digital rights.
Horizm provide sports’ rights holders with a real time, ‘digital-first’ solution for managing and selling their digital inventory focused on digital campaigns.
Gary Twelvetree, Chelsea FC Marketing Director said: “We are very excited to be adding Horizm to our digital operations – their platform will enhance the club’s digital valuation, analysis and reporting, which will enable us to deliver more value to our existing and future partners.”
Pedro Mestriner, Horizm CEO, added: “We are thrilled to add Chelsea FC to our growing stable of clients. To be working with a club of their stature is testament to the growth of our business and a huge endorsement of the methodology and services we are providing.”
Chelsea will be joining leading clubs such as Real Madrid, Inter Milan and Benfica in using Horizm’s new, enhanced user experience which was launched earlier this month.