PURE ETCR has announced that the all-electric multi-brand touring car championship will be broadcast free-to-air in New Zealand in 2021 on Three.
Three, part of Discovery Group, is the home of motorsport on TV for New Zealand’s five-million population, screening action from across the spectrum every week, from Monster Trucks to the popular NZ V8 Utes.
PURE ETCR will be broadcast during the weekly CRC Motorsport Show on Sunday afternoons. PURE ETCR will also be available to view in New Zealand on-demand and via the ThreeNow online streaming service, available on mobile devices.
Shaun Summerfield, Host, CRC Motorsport, said: “Electric racing is hugely popular in New Zealand and will herald a new chapter in motorsport, especially with the world’s leading vehicle manufacturers having a global stage to showcase their electric technology.”
Xavier Gavory, PURE ETCR Series Director, added: “We are very pleased to secure this free-to-air deal with Three, further expanding PURE ETCR’s reach and visibility within Discovery’s global network of broadcast platforms. CRC Motorsport on Three already shows motor racing fans in New Zealand the very best the sport has to offer and to be able to showcase PURE ETCR to such an engaged audience is incredibly exciting for us. Car culture is huge in New Zealand and a passionate following for motorsport has been clear for over 70 years, with touring-car racing, in particular, being extremely popular. We hope that through this agreement, we can help show how cool the latest breed of electric racing cars are to many more people.”