UK multiplay operator Virgin Media is extending its free TV offering by making a variety of entertainment, lifestyle and learning-based programming available for all 3.5 million TV customers, at no extra cost. The move coincides with the midterm academic break for many UK schools.
From February 15th until March 16th, all Virgin TV customers in the UK will be given free access to 22 pay TV channels including Discovery HD, Comedy Central HD, E4 HD, Film 4 HD, FOX HD, Kiss, Magic, MTV HD, and National Geographic HD.
The free TV offering caters for a range of ages and tastes, with thousands of episodes also available on demand – from cult comedy sitcoms to jaw-dropping documentaries.
In addition, Virgin Media has partnered with Tastemade to bring a selection of its premium food and travel shows to its TV platform. Whether they are looking for money-saving meal plans or want to recreate a holiday at home, customers can tune into a variety of original series on demand, including The Pies That Changed My Life!, Plant-Based Budget Meals, and Travelling for your Tastebuds.
The giveaway builds on an existing offer after Virgin Media announced it was giving TV customers free access to seven kids pay-TV channels for the whole of February, including Cartoon Network, Cartoonio, Boomerang, Nickelodeon, NickToons, Nick Jr, and Nick Jr Too.
Virgin Media’s youngest viewers can also access kids app Hopster for free until the end of March, providing a safe environment for pre-schoolers to learn through the stories they love.
“We realise that it can be challenging to find fresh and interesting ways to keep the kids (and ourselves!) entertained, especially during the winter months,” commented David Bouchier, Chief TV & Entertainment Officer at Virgin Media. “That’s why we’ve boosted our free TV offering just in time for half term, giving all of our customers access to a large choice of additional channels and programmes.”
“Those looking for inspiration and ideas can also tuck into a selection of food and travel shows from Tastemade, which are now available on demand, at no extra cost.”
Customers will automatically be able to access the pay TV channels via their Virgin TV set-top box, with the Tastemade shows available on demand.