Advanced Television

Ad Alliance Netherlands, smartclip partnership

February 16, 2021

Advertising sales house Ad Alliance Netherlands has announced to migrate to the video monetisation technology of smartclip, a European-grown adtech and media sales company, to power its video monetisation and support the growth of its online advertising business in the Netherlands.

The migration marks the start of a broader strategic partnership between Ad Alliance Netherlands and smartclip in the Netherlands. Both parties aspire to further intensify their collaboration going forward to be able to deliver leading technology solutions to the Dutch advertising market in the coming years.

Ton Rozestraten, CEO of Ad Alliance Netherlands: “This migration underlines the innovative nature of our organisation – and marks one of the many milestones on our technology roadmap, that enables our customers and ourselves to monetize the reach of our publisher network in the Dutch digital advertising marketplace in the best possible way. We will continue to strengthen our capabilities to offer our customers the class-leading service experience.”

Thomas Servatius, Co-CEO of smartclip, added: “The Dutch market is ready to take another step forward. As a technology partner whose adtech is tailored to European needs, we look forward to further strengthening Ad Alliance’s position within the advertising market. We are grateful for Ad Alliance’s trust in our platform and our Dutch team. It is exciting to cooperate more closely in the future, and to have smartclip support Ad Alliance Netherlands on its online monetisation journey.”

As a subsidiary of Mediengruppe RTL Deutschland, smartclip is part of RTL Group, that offers broadcasters and publishers scalable Addressable TV and online video advertising solutions across Europe.

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