Advanced Television

ITV Studios appoints Asimus Minnbergh

February 16, 2021

ITV Studios has appointed Gisela Asimus Minnbergh to the new role of Executive Vice President, EMEA Sales & Distribution. The new hire sees the team grow from two EVPs – Greg Johnson current EVP, EMEA & Americas Sales & Distribution, and Augustus Dulgaro EVP, Asia Pacific Sales & Distribution – to three. She joins the company from Lionsgate where she held the position of Vice President, International TV & Digital Sales for four years.

Asimus Minnbergh will join the team on June 7th, reporting to Ruth Berry, Managing Director, Global Distribution.

In her new role, Asimus Minnbergh will be responsible for leading the EMEA sales team in London and Paris, maximising the value of ITV Studios’ 46,000+-hour-strong catalogue of finished programming across the region. In addition to nurturing long-standing client relationships, she will also look to grow the company’s portfolio of international co-productions across scripted and non-scripted content.

Berry said: “Working closely with our valued international partners, against all odds, we were able to end 2020 very successfully. We look forward to building further on that success and the appointment of Gisela is an integral part of it, bringing with her an abundance of expertise and contacts within the EMEA region.”

Asimus Minnbergh, added: “I’m incredibly excited to join ITV Studios, known for its iconic content and break-out series that capture the world’s attention. In a competitive marketplace that has seen massive shifts over the past year, I am delighted to be joining a dynamic and well-respected team that I can continue to grow and develop.”

In her previous role, Asimus Minnbergh headed up sales of scripted series, feature films and unscripted programming to key markets such as Germany, France, Nordics, Benelux and pan-EMEA broadcasters and platforms. She has significant expertise in optimising rights and windowing content, sourcing co-production partners for high budget drama projects as well as supporting the rollout of the Starz streaming platform, StarzPlay, internationally.

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