MBC GROUP, a media company in the Middle East & North Africa (MENA) region, has chosen WHATS’ON — the BMS by MEDIAGENIX — to replace their current Broadcast Management Systems and manage all their on-demand services and linear channels in a unified process.

Aus Alzubaidi, Senior Manager – Tech Ops at MBC GROUP commented: “After running multiple proof of concepts, we chose the WHATS’ON software package by MEDIAGENIX for our operations. MEDIAGENIX was able to demonstrate professionalism, competence, and profound understanding of our core business. They provide efficient solutions that best meet MBC GROUP’s needs.”

“We are extremely excited to be working with MBC GROUP ”, said Tom Donoghue, MEDIAGENIX Business Development Manager. “After many trips to Dubai and an intensive ‘Proof of Concept’ phase lasting three weeks, we were confident that WHATS’ON and MEDIAGENIX had proven more than capable of being able to handle the exciting challenges that working with MBC will bring. We are very happy that MEDIAGENIX was selected as the preferred choice of MBC GROUP. We felt that during the bid process we had already developed a strong relationship with the experienced team at MBC GROUP and we look forward to our partnership together.”