Sportradar and the Korea Professional Football League will launch a new OTT platform for the international market ahead of the 2021 season, which kicks off on February 27th.
The new development, K LEAGUE TV, will have content in both English and Korean, a first for the K League, and will have all matches from the K League 1 and K League 2 broadcast live and on-demand for free to international fans alongside exclusive behind the scenes footage, interviews and highlights.
Dylan Chuan, Sportradar’s Sales Director, Audiovisual, APAC, said: “Expanding their fanbase beyond South Korea has always been a key focus of the K League. Thus, we are excited to take this to the next level by enhancing the fan experience beyond the stadium with K LEAGUE TV. Fans worldwide can now watch their favourite K League club & players compete anytime, anywhere. Our global media experience, with our data-driven insight, sets us apart when working with the K League in delivering this to fans globally.”
Yeon Sang CHO, the Secretary General of the K League, added: “The past year has seen a lot of changes in consumption of content, and we feel that the time is right to expand our fanbase by this platform that reaches out to a global audience. We have players from all around the world playing, and it’s time that we have fans from around the world able to share in the joy and passion with is the K League.”