Advanced Television

Study: Viewers favour Netflix for original content

February 25, 2021

More and more shows and movies available on TV platforms are being prominently branded as ‘original’. The Evolution of Video Branding study from Hub Entertainment Research explores what consumers assume about such content and how the term influences viewing decisions.

Highlights from the study:

This content is restricted to site members. If you are an existing user, please login. New users may register below.

Existing Users Log In
New User Registration
*Required field

Categories: Articles, Broadcast, Consumer Behaviour, Content, Markets, OTT, Premium, Production, Research, Rights, VOD

Tags: , , , , , , ,