NHL partners with DreamHack
February 26, 2021
The National Hockey League (NHL), has entered into a partnership with DreamHack Sports Games, MTG’s sports simulation business unit. The multi-year deal will see both parties build on existing projects, alongside creating new gaming initiatives.
As part of the deal, DreamHack Sports Games will produce the NHL Gaming World Championship, which is set to launch in March 2021.
Chris Golier, Vice President of Business Development and Innovation at the NHL, commented: “We have built a great base for competitive gaming at the NHL over the past three years and have seen our Gaming World Championship capture the attention of fans and gamers across the globe. This partnership with DreamHack Sports Games will help to strengthen our brand in the gaming ecosystem as they provide world-class production resources and longstanding relationships in the industry.”
Roger Lodewick, CEO of DreamHack Sports Games, added: “This cooperation with the NHL is a landmark moment for us. It is a confirmation of the innovative work everyone at DreamHack Sports Games has been doing in the Sport Gaming vertical. We’re genuinely proud and privileged to work with the NHL team to produce and jointly sell these amazing NHL eSports properties.”