Humphries-French joins Never.no
March 4, 2021
Never.no, the audience engagement specialist, has announced the appointment of their new Head of Marketing & Communications, Alex Humphries-French. Joining from Tech PR agency, Red Lorry Yellow Lorry, Alex’ varied background in b2b and b2c marketing and comms, will help to support Never.no’s strategy in growing brand reach and strengthen industry partnerships with collaborative events throughout the year.
With 15 years’ experience within the media and entertainment industry, Alex has worked for market-leading LED lighting manufacturer, Rotolight, as their PR & Marketing Lead, managed award-winning campaigns for the likes of Avid, and built personal branding for actors in film & TV. Working closely with the Sales Director Harry Macey and the global sales team, Alex aims to enhance content and lead pipelines, and build up the company’s internal and external communications.
“I’m excited to join Never.no during a time of innovation across the industry. We’re seeing huge changes in the way the audience is consuming content, as broadcast, digital, social and brand content providers look to create new ways to connect with a growing audience.” said Head of Marketing & Communications, Alex Humphries-French. “I’m delighted to be leading the marketing and comms for a company that has a huge opportunity for growth, particularly with our audience engagement platform, Bee-On and the team’s first-rate industry expertise – I can’t wait to get stuck in and collaborate with established partners and clients, such as Vizrt, ITV, and Sky,” said Alex.
In 2018, Alex joined Red Lorry Yellow Lorry as an Account Manager, following two years in Australia freelancing on various digital marketing projects. His reputation for a people-first approach and strong client relationship skills helped him progress to Senior Account Manager, managing PR and digital marketing accounts for clients including Avid and IBM Aspera in EMEA, alongside non-profit diversity initiative, Access:VFX. No stranger to the spotlight, Alex’s experience spans across TV & film, having worked at both Pinewood Studios and Elstree Film Studios, in production, casting and talent management.
“We’re very pleased to have Alex on board. His extensive experience and knowledge of the industry will support our strategy in creating more touchpoints with relevant content providers looking to boost audience engagement,” said Ed Abis, General Manager for Never.no. “We’ve worked hard on building a strong team and Alex is an important addition as we grow our reach globally,” concluded Ed.