Real-time video data platform Datazoom has released three new Looker Blocks for Engineering, Content, and Product Performance. Datazoom customers who are also Looker subscribers can now use one or more pre-built, out-of-the-box dashboards in Looker easily to gain a detailed understanding of audience growth and engagement, advertising, content performance, Quality of Experience (QoE), and other core KPIs specific to OTT video.
According to Datazoom, through these new Looker Blocks, customers of both Datazoom and Looker can accelerate their understanding of critical video streaming data. For OTT streaming operators, both Datazoom and Looker can be adapted and extended to meet whatever data and analytics needs arise.
“Data is foundational to the growth of direct-to-consumer OTT offerings,” asserts Anil Jain, Managing Director, Media & Entertainment. “As these services undergo rapid scale and global growth, the key to increasing revenue and expanding the lifetime value of consumers is having real-time operational insights to improve the consumer experience, inform business decisions, and measure KPIs. Through platforms like Datazoom and Looker, companies can advance their data strategies, turning information into actionable insights.”
“The Datazoom platform has been built to source data from the various parts of the streaming workflow for real-time consumption, such as within these Looker Blocks,” advises Diane Strutner, Datazoom CEO. “Because Datazoom captures, standardizes, and correlates data sets relevant to OTT video, solutions like Looker can be easily leveraged to provide deep and vertically-specific analytics for the OTT streaming space.”