Rohde & Schwarz appoints Fries
March 10, 2021
Rohde & Schwarz, a global player in TV & radio distribution and media technologies, has announced the appointment of Jörg Fries as Vice President Broadcast, Amplifier & Media Solutions.
Fries has a career within Rohde & Schwarz spanning 25 years during which time he has successfully led technology innovation in several high-tech markets, most recently in the Wireless Multimedia market. His appointment to head Rohde & Schwarz’s Broadcast and Media Division supports the strategic shift in its approach towards its core markets and reinforces the company’s intention of becoming more disruptive in production, delivery and distribution workflow management and software-centric products and systems.
“We are experiencing exciting dynamics in our industry driven by the rapidly changing consumer behavior,” comments Fries. “Innovative technology will be one of the key success factors for the ultimate leaders in the media industry.”
“One significant trend is the rise of remote production based on a flexible, software-centric approach,” continues Jörg Fries. “At Rohde & Schwarz, we work closely with key customers to bring value through technology innovation – increasing production efficiency in remote architectures, standardizing new workflows and establishing new technologies to enable a seamless transition to remote production.
“In the Broadcast and Media Division, and also in Pixel Power, we have some of the most creative and talented people in the broadcast industry to instigate this change. We have decades of customer insight, which helps my team interpret customer needs and continuously offer new generations of industry-leading media production, delivery and distribution solutions. And as a privately owned, financially solid company we anchor our technology innovation with our sustainable, long term business conduct,” Fries concludes.