Comcast Advertising, a division of Comcast, has appointed Pooja Midha as its chief growth officer, a new role within the organisation.
In this new position, Midha will oversee global marketing across Comcast Advertising, Effectv and FreeWheel, as well as Effectv’s newly launched sales development function. Midha and her team will build awareness for each company’s differentiated value and accelerate growth for local, regional and national market opportunities. In addition, she will oversee and expand Comcast Advertising’s brand offerings, with the goal of enhancing products and solutions for the rapidly changing video marketplace. These changes include the shift to audience-based advertising, the growth of multi-screen content consumption, and an increasing emphasis on data and campaign effectiveness.
Midha will report to Comcast Advertising President Marcien Jenckes.
“Pooja has been a great partner and leader in the advanced advertising space for many years. Now that she has joined our team, we are beyond excited that she will channel her exceptional skills and vision to help us drive growth during this time of true transformation,” Jenckes said. “Her ability to sort through complexity, synthesize technology and drive marketing innovation is unmatched in the industry and will be invaluable to both our company and our clients.”
“I’m thrilled to join the Comcast family at such an exciting time for the company and the industry. The work that Comcast Advertising is doing across Effectv and FreeWheel to more effectively connect brands with their audiences and drive measurable results is industry-leading and inspiring,” said Midha. “I look forward to helping to propel this work and the company to the next level.”
Midha has over 20 years of experience in the media and advertising sector. Most recently, Midha served as president of advertising technology company true[X].