Extreme E signs with MENA’s MBC
March 15, 2021
Extreme E, the off-road electric race championship, has confirmed that the Middle East’s extreme sports and adventure satellite channel, MBC ACTION, will televise all five of the series’ X Prixs across its territories in the Middle East and North Africa (MENA) region.
AlUla, Saudi Arabia will host Extreme E’s inaugural race, and people from 23 Arabic-speaking countries will be able to tune in to the live action which will be aired in English, Arabic and Farsi. In addition, race highlights, the review and magazine shows will be available on MBC ACTION, as well as its digital platforms.
MBC ACTION is a free-to-air channel that launched in 2007. It targets the region’s young adventure enthusiasts, delivering the latest sports news, action movies, dramas and more.
Ali Russell, Chief Marketing Officer at Extreme E, said: “With our series making its debut in Saudi Arabia in just a matter of weeks, we are delighted to announce our broadcast agreement with MBC GROUP today. As home to the most widely watched TV networks across the Middle East and North Africa, MBC GROUP provides us with the tremendous opportunity to bring Extreme E’s innovative technology and its crucial conservation and equality message, to a vast audience of almost 300 million Arab speakers. I am confident that Extreme E’s incredible menu of motorsport firsts including a thrilling fully electric format, male and female driver pairings and the environmental stories behind the series, will delight MBC’s discerning and wide-spread audience and we can’t wait to bring the action to them in April.”
Ashraf Younis, Director of MBC ACTION added: “With a few weeks to go until the Desert X Prix takes place in stunning AlUla, our partnership with Extreme E couldn’t have come at a better time. We cannot wait to showcase the events of this off-road racing series in the world’s largest continuous sand desert to audiences across Saudi Arabia and the rest of the MENA region. This series is definitely one to watch.”