Advanced Television

Extreme Reach recognised with TAG Certification

March 15, 2021

Extreme Reach (ER), the complete asset management solution for TV and video ads, has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). The certification recognises ER for adopting industry best practices to combat fraudulent traffic across the digital advertising supply chain.

As a global initiative fighting criminal activity and protecting brand safety in digital advertising, TAG’s certification offers independent recognition of ER’s efforts to protecting advertisers, publishers, and viewers by reducing the risk of ad fraud and falsified data for its large base of video ad serving clients. The company’s AdBridge platform was built to safely steward creative video assets from ideation all the way through campaign launch, using proprietary measurements to monitor and work against invalid traffic.

“As technology evolves, bad actors become more sophisticated and harder to identify and catch,” says Dan Brackett, Chief Technology Officer of Extreme Reach. “We’re proud to achieve this certification from TAG, which is a recognition of ER’s ongoing work to stay ahead of invalid activity in the digital video ecosystem.  Where viewers go, fraud unfortunately follows and it’s incumbent on all of us to help keep the ecosystem safe for advertisers, publishers and viewers alike.”

“We’re pleased to award Extreme Reach with the TAG Certified Against Fraud Seal,” said Mike Zaneis, CEO of TAG. “By working with TAG on these issues, Extreme Reach is helping raise the bar for the industry in adopting rigorous anti-fraud standards. Fraud continues to be a problem within the advertising landscape, and collaborative efforts with leaders like Extreme Reach are helping the industry monitor and act on fraudulent activity, especially in the growing CTV space.”

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