AudienceView launches TheaterMania Streaming
March 18, 2021
AudienceView has announced the launch of TheaterMania Streaming, a live stream and video-on-demand service for theatere and entertainment enthusiasts. World-class organisations and content producers can now bring memorable experiences right into peoples’ homes through the TheaterMania website, theatermania.stream, and OTT platforms such as Apple TV and FireTV.
“TheaterMania has long been a trusted source for exclusive news, trusted reviews and entertaining original content like ‘Artist to Artist’ and ‘Making the Music’,” said Rosemary Maggiore, Vice President, Consumer Brands at AudienceView. “The addition of TheaterMania Streaming allows us to bring that and even more high-quality programming into peoples’ homes and gives us a new opportunity to work with production companies and content producers.” The content will include exclusive programmes for our TheaterMania Gold members as well as shows that will be more widely distributed.
For organisations with recorded content to share, TheaterMania Streaming offers a turnkey solution to deliver performances to passionate arts audiences, making reliable streaming execution, distribution and monetisation easy. TheaterMania Streaming supports both video-on-demand and live streaming and can sell tickets on behalf of the presenter.
“Over the past year, 77.4 per cent of our TheaterMania audience has watched streamed live events, and 64.5 per cent have paid for those experiences,” said Maggiore. “They are hungry for more, and we are excited to provide this solution for our community and for organisations to bring more engaging new content to a highly appreciative global audience. The pandemic has presented so many difficult moments, but the world of streaming is one bright spot that we believe is here to stay. For those who can’t attend events in person or simply prefer to watch content at home, streaming offers options. Although we do not believe it will ever replace live events, streaming offers an intimate, alternate format that audiences are clearly embracing.”
As part of the AudienceView ecosystem, TheaterMania Streaming was designed to integrate with AudienceView ticketing platforms, providing software clients with both a powerful streaming experience and a built-in audience to discover their content. This is the most recent step in a multi-pronged strategy for AudienceView in helping clients wisely invest in streaming.
“We felt investing in a streaming platform that connects our ticketing clients to our TheaterMania audience was a valuable way to help organisations recover and reopen as they continue to find their balance of in-person, online and hybrid events in a post-Covid world,” said Maggiore. “Venues and organisations continue to create beautiful and engaging content, and we know our audience is hungry to consume art. TheaterMania is excited to connect the world’s best video content with the most educated and passionate arts audience in the world.”