Advanced Television

Samsung: Audiences embrace streaming

March 18, 2021

SVoD viewership on Samsung TVs grew by 35 per cent in 2020, according to the findings of a report, Decoding the on-demand TV landscape, from Samsung Ads Europe, the media and advertising division of Samsung Electronics. AVoD viewing time grew by 74 per cent – emerging as a key trend for advertisers to watch.

The report leverages insights from millions of Samsung Smart TV

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Categories: Articles, Broadcast, Connected TV, Consumer Behaviour, Markets, OTT, OTT, Premium, Research, VOD

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