Analyst: “Europe’s TV ad market won’t recover in 2021”

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Analysis by Ampere reveals that the negative impact of Covid-19 on TV advertising revenues began to abate significantly in Q4 2020 in both the US and Western Europe, setting the market up for a solid recovery in 2021.

  • In the US, for the full year 2020, TV advertising revenue saw an average decline of 9.3 per cent compared to 2019, down from a pre-Covid-19 forecasted growth of 6.2 per cent.  In 2021, we now expect the market to grow by 11 per cent.
  • In Western Europe, in the same period, TV advertising revenue saw an average decline of 15 per cent year-on-year, down from a pre-Covid-19 forecast decline of 2.2 per cent. In 2021, we now expect the region to grow by 8.5 per cent.

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